How might we
Bring ease and simplicity to the chaos of the connected home
ABOUT THIS PROJECT
The boundaries of this project were to explore the unmet needs in what we have deemed the Home Network Market. This includes routers, set-top box, gaming, home entertainment, and smart home markets.
Our aim was to create a new offering that combines product, service platform, business model and brand that brings smart services to the dumb obstructing connected devices within homes now and in the future.
DURATION
8 Weeks
ROLES
Strategy
Interaction Designer
Prototyping
The ask
Create a home entertainment device that combines a router, set-top box, gaming, home entertainment, and smart home functionality
The challenge
Design a product & service platform that turns chaotic connected homes into truly smart homes.
The outcome
Product concept
Value proposition
Brand visual approaches
Brand strategy approach
Process
Discovery research
Value proposition
Marketing website
Validation
Brand on a page
Visual explorations
Concept design
Market research
Brand strategy